{"id":391,"date":"2025-01-29T16:46:00","date_gmt":"2025-01-29T17:46:00","guid":{"rendered":"https:\/\/sacueta.com\/?p=391"},"modified":"2025-01-30T13:59:49","modified_gmt":"2025-01-30T13:59:49","slug":"ford-dealer-sued-for-blasting-eminems-lose-yourself-in-promotion","status":"publish","type":"post","link":"https:\/\/sacueta.com\/index.php\/2025\/01\/29\/ford-dealer-sued-for-blasting-eminems-lose-yourself-in-promotion\/","title":{"rendered":"Ford Dealer Sued For Blasting Eminem\u2019s \u2018Lose Yourself\u2019 In Promotion"},"content":{"rendered":"<div><img width=\"1024\" height=\"576\" src=\"https:\/\/sacueta.com\/wp-content\/uploads\/2025\/01\/2024-Ford-F-150-Lariat_04-1024x576-1.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"margin-bottom: 15px\" loading=\"lazy\" \/><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<ul>\n<li>LaFontaine Ford St. Clair faces a lawsuit for using Eminem&rsquo;s song in promotional content.<\/li>\n<li>The dealership allegedly didn&rsquo;t secure the necessary &lsquo;synch&rsquo; license for using the song.<\/li>\n<li>Eminem&rsquo;s publishing company seeks $150,000 in damages and an injunction against the ad.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>A Michigan Ford dealership group is facing a copyright lawsuit over its use of Eminem&rsquo;s <em>Lose Yourself<\/em> in social media videos promoting a special-edition <a href=\"https:\/\/www.carscoops.com\/tag\/ford\/\">Ford<\/a> F-150 Hybrid. The lawsuit, filed by Eminem&rsquo;s publishing company, Eight Mile Style, claims that the LaFontaine Ford St. Clair <a href=\"https:\/\/www.carscoops.com\/tag\/dealers\/\">dealer<\/a> used the song without permission in marketing content tied to the Detroit Lions-themed truck.<\/p>\n<div class=\"ad-placement\">\n<div id=\"82503191-e1d1-435a-874f-9c78a2a54a2f\" class=\"_ap_apex_ad\"><\/div>\n<div id=\"0f7e3106-c4d6-4db4-8135-c508879a76f8\" class=\"_ap_apex_ad\"><\/div>\n<p>\t\t\t\tvar adpushup = window.adpushup  = window.adpushup || {que:[]};<br \/>\n\t\t\t\tadpushup.que.push(function() {<br \/>\n\t\t\t\t\tif (adpushup.config.platform !== &#8220;DESKTOP&#8221;){<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;0f7e3106-c4d6-4db4-8135-c508879a76f8&#8221;);<br \/>\n\t\t\t\t\t} else {<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;82503191-e1d1-435a-874f-9c78a2a54a2f&#8221;);<br \/>\n\t\t\t\t\t}<br \/>\n\t\t\t\t});<\/p><\/div>\n<p>According to the lawsuit, videos posted on TikTok, Instagram, and Facebook in September and October 2024 featured <em>Lose Yourself<\/em> as background music. The posts reportedly referenced the song&rsquo;s well-known lyrics, telling potential buyers they would &ldquo;only get one shot&rdquo; to purchase the limited-run <a href=\"https:\/\/www.carscoops.com\/tag\/ford-f-150\/\">F-150 Hybrid<\/a>, which was restricted to 800 units.<\/p>\n<p><strong>Read: <a href=\"https:\/\/www.carscoops.com\/2011\/07\/eminem-is-real-slim-shady-in-legal\/\">Eminem Is The Real Slim Shady In Legal Battle With Audi Over &ldquo;Lose Yourself&rdquo; Ad<\/a><\/strong><\/p>\n<p>While popular songs are frequently used in short-form content published to sites like TikTok and Instagram, these soundtracks cannot be used for commercial or promotional videos from brands, <em><a href=\"https:\/\/www.billboard.com\/pro\/eminem-publisher-sues-car-dealership-lose-yourself-tiktok\/\">Billboard<\/a> <\/em>reports. Companies looking to use music for these purposes need to acquire a &lsquo;synch&rsquo; license beforehand, just as they would if they were running a TV advertisement.<\/p>\n<div id=\"taboola-mid-article\"><\/div>\n<div id=\"taboola-mid-article-thumbnails-organic\"><\/div>\n<p>&ldquo;This is an action for willful copyright infringement &hellip; against LaFontaine for its unauthorized use of the composition in online advertisements for one or more car dealerships in blatant disregard of the exclusive rights vested in Eight Mile,&rdquo; attorneys said in the lawsuit.<\/p>\n<p>The publisher added that &ldquo;neither plaintiffs nor Eminem have agreed to be affiliated with or endorse the goods or services of LaFontaine.&rdquo; They are seeking an injunction against the video and damages of at least $150,000.<\/p>\n<p><strong>Previous Disputes<\/strong><\/p>\n<p>Eight Mile Style has fiercely defended the copyright of Eminem&rsquo;s music on several occasions in the past. Perhaps the most famous case came in 2016 when it filed a lawsuit against <a href=\"https:\/\/www.carscoops.com\/tag\/new-zealand\/\">New Zealand&rsquo;s<\/a> National Party after it used a song mimicking &lsquo;Lose Yourself&rsquo; as part of a promotional campaign for the 2014 federal election. The political party was found to have breached copyright and ordered to pay NZD$600,000 in damages, although this was later reduced to NZD$225,000 on appeal.<\/p>\n<div class=\"ad-placement\">\n<div id=\"9b1169d9-7a89-4971-a77f-1397f7588751\" class=\"_ap_apex_ad\"> <\/div>\n<div id=\"bb7964e9-07de-4b06-a83e-ead35079d53c\" class=\"_ap_apex_ad\"> <\/div>\n<p>\t\t\t\tvar adpushup = window.adpushup  = window.adpushup || {que:[]};<br \/>\n\t\t\t\tadpushup.que.push(function() {<br \/>\n\t\t\t\t\tif (adpushup.config.platform !== &#8220;DESKTOP&#8221;){<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;bb7964e9-07de-4b06-a83e-ead35079d53c&#8221;);<br \/>\n\t\t\t\t\t} else {<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;9b1169d9-7a89-4971-a77f-1397f7588751&#8221;);<br \/>\n\t\t\t\t\t}<br \/>\n\t\t\t\t});<\/p><\/div>\n<p>        <a href=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/06\/Ford-F-150-2021-1280-03.jpg\" data-type=\"inarticle-image-block\"> <\/p>\n<figure class=\"wp-block-image size-large\">\n<p>                    <img loading=\"lazy\" class=\"lazy \" src=\"\" alt=\" Ford Dealer Sued For Blasting Eminem&rsquo;s &lsquo;Lose Yourself&rsquo; In Promotion\" width=\"1276\" height=\"718\" data-src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/06\/Ford-F-150-2021-1280-03-1024x576.jpg\" data-type=\"inarticle-image\" \/><\/p>\n<\/figure>\n<p>        <\/a>  <\/p>\n<div class=\"ad-placement\">\n<div id=\"9b1169d9-7a89-4971-a77f-1397f7588751\" class=\"_ap_apex_ad\"> <\/div>\n<div id=\"bb7964e9-07de-4b06-a83e-ead35079d53c\" class=\"_ap_apex_ad\"> <\/div>\n<p>\t\t\t\tvar adpushup = window.adpushup  = window.adpushup || {que:[]};<br \/>\n\t\t\t\tadpushup.que.push(function() {<br \/>\n\t\t\t\t\tif (adpushup.config.platform !== &#8220;DESKTOP&#8221;){<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;bb7964e9-07de-4b06-a83e-ead35079d53c&#8221;);<br \/>\n\t\t\t\t\t} else {<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;9b1169d9-7a89-4971-a77f-1397f7588751&#8221;);<br \/>\n\t\t\t\t\t}<br \/>\n\t\t\t\t});<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LaFontaine Ford St. Clair faces a lawsuit for using Eminem&rsquo;s song in promotional content. The dealership allegedly didn&rsquo;t secure the necessary &lsquo;synch&rsquo; license for using [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/sacueta.com\/index.php\/wp-json\/wp\/v2\/posts\/391"}],"collection":[{"href":"https:\/\/sacueta.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sacueta.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sacueta.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sacueta.com\/index.php\/wp-json\/wp\/v2\/comments?post=391"}],"version-history":[{"count":2,"href":"https:\/\/sacueta.com\/index.php\/wp-json\/wp\/v2\/posts\/391\/revisions"}],"predecessor-version":[{"id":394,"href":"https:\/\/sacueta.com\/index.php\/wp-json\/wp\/v2\/posts\/391\/revisions\/394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sacueta.com\/index.php\/wp-json\/wp\/v2\/media\/393"}],"wp:attachment":[{"href":"https:\/\/sacueta.com\/index.php\/wp-json\/wp\/v2\/media?parent=391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sacueta.com\/index.php\/wp-json\/wp\/v2\/categories?post=391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sacueta.com\/index.php\/wp-json\/wp\/v2\/tags?post=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}